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Personally Identifiable Information (PII)

Personally Identifiable Information (PII) - What is PII?

Understanding Personally Identifiable Information (PII)

Personally Identifiable Information (PII) in the fintech sector refers to any data that can be used to identify a specific individual. This includes direct identifiers such as names, addresses, and social security numbers, as well as indirect identifiers like date of birth, biometric data, and financial information. PII is critical for various fintech services, including customer verification, transaction processing, and personalised financial solutions. However, it also requires stringent protection due to its sensitivity and potential misuse.

What is Personally Identifiable Information (PII)?

PII encompasses a broad range of information that can be used on its own or with other information to identify, contact, or locate a single person. In fintech, PII is often collected and processed to provide financial services, verify identities, and comply with regulatory requirements. Examples of PII include:

  • Full name
  • Home address
  • Email address
  • Telephone number
  • Social security number
  • Date of birth
  • Bank account details
  • Credit card numbers
  • Biometric data (fingerprints, facial recognition)

Importance of Protecting PII

  1. Consumer Trust: Protecting PII is crucial for maintaining customer trust and confidence in fintech services. Customers are more likely to engage with companies that prioritise the security of their personal information.
  2. Regulatory Compliance: Fintech companies must comply with various data protection regulations such as GDPR, CCPA, and others that mandate the secure handling of PII to avoid legal penalties and reputational damage.
  3. Preventing Identity Theft: Proper protection of PII helps prevent identity theft and financial fraud, which can have severe consequences for both individuals and companies.
  4. Risk Management: Safeguarding PII reduces the risk of data breaches and unauthorised access, protecting the company from financial losses and legal liabilities.

Best Practices for Protecting PII

  1. Data Encryption: Encrypt PII both in transit and at rest to prevent unauthorised access.
  2. Access Controls: Implement strict access controls to ensure that only authorised personnel can access PII.
  3. Data Minimization: Collect only the necessary PII for business operations and retain it only for as long as needed.
  4. Regular Audits: Conduct regular security audits and vulnerability assessments to identify and address potential weaknesses in data protection practices.
  5. Employee Training: Train employees on data protection best practices and the importance of safeguarding PII.
  6. Secure Data Storage: Use secure storage solutions for PII, including encrypted databases and secure servers.
  7. Incident Response Plan: Develop and maintain an incident response plan to quickly and effectively address any data breaches involving PII.

Challenges in Protecting PII

  1. Regulatory Compliance: Navigating the complex and evolving landscape of data protection regulations can be challenging for fintech companies, especially those operating in multiple jurisdictions.
  2. Technological Advancements: Rapid technological advancements can introduce new vulnerabilities, requiring continuous updates to data protection practices.
  3. Volume of Data: The large volume of PII processed by fintech companies can make it difficult to implement and maintain effective protection measures.
  4. Third-Party Risks: Fintech companies often rely on third-party vendors and partners, which can introduce additional risks if these parties do not adhere to the same data protection standards.
  5. Consumer Awareness: Ensuring that consumers understand how their PII is being used and protected can be challenging but is essential for building trust.


1. What types of information are considered PII in the fintech industry?

In the fintech industry, PII includes direct identifiers such as names, addresses, social security numbers, aadhaar number  and email addresses, as well as indirect identifiers like date of birth, biometric data, and financial information (e.g., bank account details, credit card numbers). 

2. How can fintech companies protect PII?

Fintech companies can protect PII by implementing data encryption, strict access controls, data minimization practices, regular security audits, and employee training on data protection. Additionally, using secure data storage solutions and maintaining an incident response plan can help mitigate the risks associated with PII and ensure regulatory compliance.

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